Apple admits their Maps app is a bit lame

When Nokia flagship N95 began shipping in the spring of 2007 it was first flagship device to ship from a major phone manufacturer with GPS built in. Since then the race to bundle GPS inside mid to high end mobile phones has come to an end, and its damn near impossible to buy a smartphone today that does not have the ability to show you where you are on the planet with an accuracy of a few meters. The real battle is now centered around who can write the best software that can take advantage of the ubiquity of GPS devices on the market.

Apple fanbois do not want to admit it, but when it comes to maps nothing comes to close to Google Maps for Android. The folks at Cupertino know this and they are looking for a pair of developers to "radically improve how people interact with maps and location-based services". Those words have since been removed from the previously mentioned job listings, but its got us thinking. Now that Google and Apple are ferociously competing with each other, why has not Apple bothered to come up with their own maps application? They have got the designers, they have got the developers, now they just need to ship, but is that going to be enough.