Apple iAd launches next week in Europe

A report from the Financial Times reveals that Apple will launch their iAd mobile advertising platform in Europe later this week. It is also going to unveil a list of prestigious advertisers, including "L'Oreal, Renault, and Nestle, with two or three campaigns running on iPhone and iPod Touch apps in early December." Apple indicated that most ads will not start running until 2011.

Apple iAd was only announced back in April of this year. They last week released iAd in the UK and Japan with their marketing partner, the Dentsu Group. Although Apple is certainly positioned to take a large share of the mobile ad market, there have been some stumbling blocks. Advertisers are forced to get approval for their ads from Apple, or are encouraged to use Apple-made ads instead. At least two of the initial 17 advertisers have pulled out due to Apple restrictive policies.