Samsung Prioritizing Android, Dismissive of Win Phone 7

Samsung have been making it known that Android is their first priority when it comes to smartphones. Great news for Android, but less so for Windows Mobile 7, which is due to launch within the next few months. Its not just that Samsung are not giving Windows Phone 7 priority though, they were actually dismissive of it. YH Lee, Samsung marketing chief, told Reuters that "... we are prioritizing our Android platform ...". He then went on to say of Windows Mobile 7 "... there is still some professional, specialized demand there." That does not sound like the words of a man embracing a new consumer platform that Microsoft at least hopes will rival Android and iOS. Indeed Mr Lee was talking up Android by comparison saying that there was a 'consumer demand for it.

If Samsung view of Windows Phone 7 was not exactly upbeat their view of Symbian (yes Samsung have dabbled) was positively dour. Mr Lee commented that Samsung were seeing no 'visible demand' for it. Hardly surprising really given the combination of Samsung never having truly committed to the platform and the waning star that the platform is under at the moment.

As for Samsung own Bada OS Lee confirmed that Samsung will be continuing with the project and of course Samsung will shortly be releasing their second Bada handset, the Wave 723. Far be it form a humble tech writer to suggest that Bada is not really capturing the public imagination and that Windows Phone 7 will probably have a bigger impact, but Samsung presumably knows best.