Samsung To Build New Display Factory

Samsung are to take steps to try and alleviate the global shortage of Super AMOLED screens by building a ew production facility near Seoul. Currently Samsung has the capacity to produce around 3 million units per month, the the new plant should see that increase by a factor of ten to 30 million units per month. The move is necessitated by the chronic shortage of displays that has affected a number of manufacturers and led them to using alternative Super LD screens from Sony to make up the shortfall.

Samsung themselves have been affected as they have not been giving their own products priority over their competitors. In an email to the Dow Jones Lee Woo-Jong, vice president of marketing at Samsung, explained the situation "We've put in a great deal of effort to move up mass production" and noted that Samsung too were feeling the effects of the shortage.

The new plant will cost $2.1 billion, but with manufacturers going to rival Sony for their displays and the appetite for smartphones seemingly insatiable it looks to be money well spent.