The Apple iPhone 4 declared slimmer than the Samsung Galaxy S II

The Advertising Standards Authority (ASA) in the UK has just declared the Apple iPhone 4 as slimmer than the Samsung Galaxy S II for all marketing purposes. ASA is the UK independent regulator of advertising across all media, even on the Internet.

This action was prompted by a complaint received over an iPhone ad, which states the iPhone to be the thinnest smartphone in the world. The Galaxy S II has, however, claimed to be slimmer than its arch rival since day one. So the ASA had to go in a straighten things up.

The Samsung Galaxy S II at its slimmest point is just 8.71mm, while at its thickest point measures 9.91mm. Contrarily, the iPhone 4 has a constant thickness of just 9.3mm throughout its entire body. In its product defense Apple gave the argument that users would care more about the overall thickness of the product they're buying, as it affects the way you carry it in you pocket and not its slimmest point.