The big mobile news of the day is no doubt Apple decision to revise and publish their formerly secret App Store guidelines. Apple kind of Serious about this! here is Some Topic and Apple Comment on these Topics!

Quality: Apple are looking to bolster the standard of apps in the store: "We have over 250,000 apps in the App Store. We do not need any more Fart apps." I wonder if their App Store head had anything to do with that decision? They also take a rather harsh tone towards amateur devs in general by saying "We have lots of serious developers who do not want their quality Apps to be surrounded by amateur hour." Nice to know what you think of the little guy Apple.

Smut: Apple admit that parental controls, while srill there for parents to use, are not always activated and thus Apple have decided it is their duty to look after kids using the App Store. What that means, in short, is that they will not be taking a rosy view of adult content.

App Rejection: Apple do not want people going to the press if their app is rejected. Why? Well because they have a 'Review Board' that will settle the matter for you: "If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps."

Control Freaky: "If it sounds like we are control freaks, well, maybe its because we are so committed to our users and making sure they have a quality experience with our products." Didn't you just take a pop at your amateur devs? Not sure I would call that 'committed'.

Duplicate Apps: Apple say they reserve the right to reject apps based on duplication of existing apps. Hardly surprising, but what is interesting is when they say that this is made more likely when there are a number of similar apps. In other words they'll allow some choice in apps, but too many and you'll be stuck with the present options.

No Themes: "Apps that create alternate desktop/home screen environments or simulate multi-app widget experiences will be rejected." Well it wouldn't be an Apple product if everybody didn't look the same now would it?

Free Speech: "Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary." Good news, just a shame that this even has to be put into writing in the first place. Also, what constitutes a 'professional' humorist or satirist?

 

 

 

Here is a Full Review video showing an updated Sony Ericsson X10. The SE Android phone launched with a heavily skinned version of Android 1.6 at its core and, We all know that the entire X10 range will be updated to the full Android 2.1 aka Eclair soon this year. Sony Ericsson didn't mention the Froyo 2.2 Update but I think it will be available soon as the X10,X10 mini,X10 mini pro are all capable of running this version of Android, So its All a Matter of Time Now.

 

Video Below (in Germany)

 

 Ar you Embarrassed by your "dumbphone" push-button cellphone?. Do not worry any more a New software could offer users of cheaper push-button phones access to some of the features usually found only on the more pricey smartphones. Called TouchDevice, the program renders the entire casing and LCD display of a standard phone sensitive to touch or, rather, the sounds of touch. And it needs no new hardware, so can be applied to most existing phones, its creators claim.

The Touch Device software is developed by Input Dynamics of Cambridge on UK and this New tachnology will let users scroll through menus, browse or zoom and all by swiping, tapping or scratching a fingertip, touchscreen-style, along the side of the phone.

Instead of selecting onscreen icons with a joypad, they can tap the icons as if the traditional display was an iPhone-style capacitive touchscreen. Tapping the phone casing a number of times activates pre-selected functions like the address book, texting service or camera.

 

Video to Show How Below!

 

 

 

 

 

 

 

 

The following pie chart and table is based on the number of Android devices that have accessed Android Market within a 14-day period ending on the data collection date noted below.

 

Platform	API Level	Distribution
Android 1.5	3	12.0%
Android 1.6	4	17.5%
Android 2.1	7	41.7%
Android 2.2	8	28.7%

 

It look like Android 2.X like 2.1 aka Eclair and 2.2 aka Froyo have the Most Selling share on the Market and everyone who have an Android device is look forward for a Froyo update 2.2 as it has more features. Android OS is Growing very much during the last 3 Months and Especially the 2.X versions as Google Announced the Upcoming Android 2.5 will be later this year.

 

 

Even with all the Windows Phone 7 news around a New Device Spotted today with leaked Document from Microsoft job it appears the Entertainment and Devices Division is looking for a Hardware Engineer for "next generation of portable entertainment and communication devices". The product is under Windows Phone, but it appears that it doesn't have any cellular phone specs. but the Hardware itself the same as Microsoft ZuneHD. Will that be the ZuneHD2 !?

 

 

Official Announcement from Microsoft Job

"Mechanical Engineer, Senior-Mobile Communications Business (MCB) (732276) Job

Date: Sep 1, 2010

Location: Redmond, WA, US

Job Category: Hardware Engineering

Location: United States, WA, Redmond

Job ID: 732276 25275

Product: Windows Phone

Division: Entertainment & Devices Division

Are you passionate about consumer and entertainment products and technologies? The Mobile Communications business (MCB) and Interactive Entertainment Business (IEB) are leading the company’s digital entertainment strategy and product development. Within MCB, the Portable Entertainment Group is responsible for enabling people to be entertained anywhere, anytime, on state of the art devices. We are the team that shipped the Zune HD, and created all the hardware on that device. We are currently building the next generation of portable entertainment and communication devices, and we need you.

SENIOR MECHANICAL ENGINEER

We are looking for a Senior Mechanical Engineer to participate in the development of cutting edge mobile devices, with a passion to push innovative and imaginative solutions that meet the company’s business vision.

Scope of responsibilities / Expectations:

-System level and sub-system design responsibilities in the development of concept explorations and technology investigations

-Create evaluation models and systems to assess performance investigations for various technology components and product features

-Interface across multiple disciplines (e.g. Program management, Industrial design, Hardware, Component Engineering, RF, Reliability, Procurement and Manufacturing) in selection of devices for detailed development

-Manage the detail CAD design direction of chosen concepts for detail development with internal and external resources and provide tactical contribution and technical leadership throughout the conceptual and detail design stages of product development

-Interface directly with sub-system partners for design of and integration of technology components

-Assess risks/feasibility of piece part design / features to meet design expectations for cost and reliability

-Contribute to project planning for development schedules / BOMs to meet all build stages up to production readiness

-Perform and review detailed analysis for tolerance stacks, FEMs and Reliability tests

-Participate in tooling vendor selection and all part qualification

The candidate must be willing and able to travel (domestic and international) to support design and manufacturing activities.

Specific Knowledge / Experience / Skills:

-8 years of experience in electro-mechanical product design with a minimum of 5+ years in the successful development of small form factor consumer electronics

-Experienced in designing for large volume production in a wide range of manufacturing processes (e.g. Die casting, thin wall molding, progressive die stamping/forming, bonding, machining), finishing (IMD/L, plating, painting, PVD, VM)

-Integration and development experience with mechanisms

-Successful experience in meeting reliability requirements for mass production

-Proven experience in applications with some or all of the following technology verticals: Displays, Batteries, Antennas, Acoustics

-Highly proficient in tolerance analysis and review of Finite Element Models

-Proficient 3D Cad Skills (Pro-Engineer WF 4.0 strongly preferred)

-Excellent written and verbal communication

-B.S. Mechanical Engineering, M.S. or PhD in related discipline preferred

Summary:

We’re a very agile, customer-facing team with plenty of growth opportunities. If you are passionate about consumer and entertainment products and technologies, driven to learn, embrace and

implement new technologies in the rapidly evolving world of consumer mobile electronics, and have a successful track record of innovation and product launch, this is the place for you.

SC:DD

Nearest Major Market: Seattle

Nearest Secondary Market: Bellevue

Job Segments: CAD, Communications, Drafting, Electronics Engineer, Engineer, Engineering, Hardware Engineer, Interactive Marketing, Management, Manufacturing Engineer, Marketing, Mechanical Engineer, Operations, Procurement, Product Development, Program Manager, Research, RF, Science, Scientific"