If the past couple of years are any indication, it’s pretty obvious that Apple has struggled with integrating generative AI features into its hardware and software offerings. In fact, the company even teamed up with OpenAI to bring ChatGPT to Siri, although the results and reception have been less than stellar.
That being said though, it looks like the folks at Cupertino have now realized that their best option to play catch-up with the competition is to work with said competition—more specifically, Apple will be teaming up with Google to bring the latter’s Gemini models and cloud capabilities in the future. An official announcement from Google reads:
Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.
After careful evaluation, Apple determined that Google’s Al technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users. Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple’s industry-leading privacy standards.
Apple has had a rocky start following its promise of bringing AI over to its many software and hardware platforms, with the company facing persistent delays and even lawsuits due to missing features. It even got to a point where software chief Craig Federighi admitted that Siri’s AI-based features weren’t reliable enough to roll out.
Going back to this new team-up between the two tech giants though, not much else was specifically detailed in the announcement, so fans looking forward to a Gemini-fied Siri might have to wait a bit for more updates.
