Starting August 25, 2025, the XREAL One Pro AR glasses are no longer confined to niche online stores; they’re now available on Amazon.com and BestBuy.com, priced at $599 through September 1 before returning to their $649. This move signals a shift in strategy, positioning XREAL where everyday shoppers can find it rather than limiting it to specialist AR enthusiasts.
The One Pro itself marks a leap in consumer-AR design. It features full-HD micro-OLED displays for each eye, a wide 57-degree field of view, and a smooth 120 Hz refresh rate, all powered by the custom X1 spatial computing chip.
It auto-tracks in three degrees of freedom and works right out of the box with USB-C connections to PCs, phones, or handheld consoles. Add in flat-prism optics to reduce glare, up to 700 nits of brightness, open-ear audio tuned by Bose, and multiple IPD settings, and you get something visually impressive that stays lightweight and comfortable.
What makes this retail shift meaningful is that XREAL is pitching its One Pro directly against fashionable alternatives like Meta’s Ray-Ban smart glasses, but with genuine AR display capabilities, not just camera clips or touch controls. At the same time, Samsung and Apple are setting their sights on wearables too, with Samsung rumored to launch display-less smart glasses by 2026 and Apple reportedly exploring its own AR eyewear.
Bringing the One Pro to Amazon and Best Buy may feel like a small change, but it could be a big step for AR in everyday life. It’s a sign that AR is moving beyond early adopters and into the mainstream spotlight.
