Gucci isn’t a brand you’d normally associate with Android apps or Google partnerships. But smart glasses are turning into a genuine fashion category, and Google wants in on the luxury side of that market. According to Reuters, Gucci-branded Android XR smart glasses are on the way, with Kering CEO Luca de Meo confirming the glasses for 2027.
For those unfamiliar, Kering is the French luxury group that owns Gucci. The company announced a partnership with Google in May 2025 to build AI-powered glasses on the Android XR platform. No specs have been confirmed yet. It’s also not clear whether the Gucci version will include an in-lens display or stick to audio-only features like cameras, microphones, and speakers.
Google’s Playbook Looks Very Familiar
The setup is almost identical to what Meta did with Ray-Ban. Tech handles the internals, the fashion brand handles the frames. Samsung’s Android XR glasses are chasing the same approach, with Gentle Monster on the premium side and Warby Parker for a broader audience. Gucci sits in a different tier entirely. Ray-Ban glasses run $300 to $400. Gucci frames regularly cost several times that before any tech gets added.
Reuters noted that Google did not comment on the partnership. For context, EssilorLuxottica reported that Meta smart glasses sales more than tripled in 2025, topping 7 million units. That’s the number Google is clearly eyeing when it signs deals like this one. Whether anyone wants to spend Gucci money on smart glasses is a different question, but 2027 is still a ways off.
