Motorola’s latest promo video for the Moto 360 smartwatch is meant to explain why this new smart device has taken the form of a watch. The answer comes from the Product Lead for the Moto 360 Lior Ron and his belief that the watch was the most personal piece of technology and a self-expression on a wrist.

The video also addresses the round shape as magical, super comfortable and allowing for a larger display. What it doesn’t address is when eager users will be able to get their hands on one or better yet one on their wrists. Watch the video below.